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The challenge

The solution

The outcome

Requirements

• 1. Define goals and success metrics: commuting, wellness, emissions, retention, cost savings.
• 2. Assess employee needs: survey interest, commute distances, barriers, preferred bike support.
• 3. Review policy and legal requirements: liability, insurance, safety, tax, labor, local regulations.
• 4. Secure leadership support and budget: sponsorship, funding model, long-term ownership.
• 5. Choose program type: bike-to-work incentives, bike share, fleet bikes, purchase subsidies, loaner bikes, repair support.
• 6. Build infrastructure: secure parking, showers, lockers, charging, repair stations, route access.
• 7. Set eligibility and rules: who can participate, reimbursement limits, usage policies, maintenance responsibilities.
• 8. Create safety and training plans: helmet guidance, road safety, route training, incident reporting.
• 9. Partner with vendors and community groups: bike shops, delivery providers, insurers, local advocacy groups.
• 10. Design incentives and communications: rewards, payroll benefits, launch campaign, ongoing reminders.
• 11. Launch a pilot first: test with a small group, gather feedback, refine program design.
• 12. Track and report results: participation, ridership, CO2 reduction, satisfaction, costs, incidents.
• 13. Maintain and improve: regular audits, user feedback, seasonal adjustments, refresh incentives and infrastructure.

Best practices

• 1. Define clear program goals and success metrics before buying.
• 2. Align the bike program with employee commuting, wellness, sustainability, and retention objectives.
• 3. Assess employee demand with a survey or pilot group first.
• 4. Choose a provider with proven B2B corporate mobility experience.
• 5. Verify service coverage, maintenance support, and response times.
• 6. Ensure flexible options for different employee needs and locations.
• 7. Review total cost of ownership, not just purchase price.
• 8. Confirm safety standards, insurance, and liability protections.
• 9. Integrate the program with payroll, HR, and benefits administration.
• 10. Offer secure storage, charging, and end-of-trip facilities where needed.
• 11. Track usage, participation, emissions reduction, and ROI regularly.
• 12. Communicate the program clearly with simple enrollment and support processes.
• 13. Build a policy for bike use, ownership, repair, and replacements.
• 14. Pilot the program before a full rollout to reduce risk.
• 15. Select a scalable solution that can grow with the organization.